MoMA MembershipAn illustration-based system that gives MoMA Membership a friendly, assistive voice. A custom drawing style was developed with Nicolas Ménard from a few key references, among them a 1940 MoMA infographic entitled Average Day at the Museum. Role: Art direction, designCreative direction: Rob Giampietro, Elle KimIllustration: Nicolas MénardProduction: Claire CoreyWebsite design: Young Sun Compton and Michael Fehrenbach After its launch, the system expanded to cover COVID-19 policies throughout the Museum. Signage design and co-art direction: Damien Saatdjian
